Testimonials
Bali Karma Taren Point
“We started advertising with Bus Advertising just over one year ago with six buses on the road. Due to the overwhelming response, we now have 17 buses on the road, some of which are out of our area.
There would not be one day where we do not have a new customer as a result of this form of advertising. Even if it is just a phone enquiry, it is still a new customer!
We would not hesitate to recommend Bus Advertising to help your business reach thousands of potential new customers.
We believe bus advertising reaches more potential new clients than print advertising, and as a result, we will continue to renew our contract as each expires.”
Jo Michels-Page and Trev Page, Owners
Bali Karma Taren Point
Taren Point, NSW
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Sutherland Shire LPG Centre
“Just wanted to say how fantastic the bus advertising has been. To receive an enquiry starting with "I am sitting behind one of your buses ...." or" looking out my window I saw your ad on the side of the bus ..." is a daily event and gives us all such abuzz!”
Yvonne Marston, General Manager
Sutherland Shire LPG Centre
Gymea, NSW
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Drop Dead Pest Control
“Our Company, Drop Dead Pest Control, are now in our second year of advertising on the
busses in our area.
We have had a fantastic response from people in the suburbs our busses frequent and the
advertising has helped establish our business presence as the local professional pest control
expert.
The support of Jessica and the team at Bus Advertising has been really great and they are
always professional and helpful.”
Jodi Urey, Director
Drop Dead Pest Control
Menai, NSW
Why Use Bus Advertising?
Building and Maintaining Awareness
- Bus advertising provides a high impact visual reminder of your company and what your company can offer customers.
- Short burst, big campaigns can launch new businesses, while long term campaigns can increase awareness of your company.
- Buses are the most cost effective way to keep your advertising message in the market place day after day 365 days of the year.
- Your bus advertisement will be a relentless sales workhorse, constantly taking your message to the streets and to the people.
Target Your Local Area
- Bus Advertising allows you to specifically target potential customers in your geographic catchment areas.
- By isolating your target market and using buses that circulate in your region, there will be very little wastage of your advertising dollar on distant customers, unlike other media such as newspapers, radio and even television.
- Bus advertising is particularly effective for communicating with "hard to reach" markets such as working women, active people and the mobile 18 to 24 year old age groups.
Flexibility
- The ability to change your advertisements economically allows you to advertise monthly promotions or new products throughout your campaign.
Captive Audience
- Buses are moving and unavoidable. Viewers don't have to buy a product to see your advertisements and they can't change the channel or turn it off.
- While television, radio and press are cluttered with advertising messages, bus advertising lets you cut through the confusion and maximise impact.
- Buses deliver your marketing message to people close to the point of purchase and at a time and place where they can act on what they see.
- The dominant viewing periods are during the morning, lunch and evening peak hours. These are the prime times to reach potential customers.
Common Questions
How many buses are required to achieve campaign objectives?
For long term awareness campaigns, one to five advertisements can be extremely effective. However, if you wish to dominate a particular region it is best to look at your coverage as a percentage of the total fleet operating in your area. Coverage of five to ten percent is a lightweight campaign, while fifteen to twenty percent coverage provides a heavyweight campaign.
How long should the advert run to maximise exposure?
We recommend continuous, ongoing advertising to build and maintain awareness. Twelve month campaigns are standard for small businesses. Larger businesses with bigger budgets usually run from 3 - 6 month campaigns.
Want to advertise with us?
If you would like to find out more about our services, please fill in the form below or call us on 1800 411 511
1800 411 511
